TEIL 3
JETZT WHITEPAPER KOSTENLOS HERUNTERLADEN!
HEUTE GEHT’S UM
DIE (VEGANE) WURST.
Weitere Informationen unter:
www.handtmann.de/vegetarisch-vegan |
MEINE IDEE.
MEINE LÖSUNG.
Fleisch gewinnen der Studie zufolge aber an Zug-kraft.
Auch das Interesse und die Nachfrage der
Konsumenten nehme langsam zu. Das Verhalten
werde sich in großem Umfang jedoch erst än-dern,
wenn Geschmack, Konsistenz und Textur
der Produkte überzeugen und eine Preisparität zu
konventionellem Fleisch erreicht wird.
Zurzeit seien alternative Proteine in der Regel teu-rer
als tierische Proteine. Wenn große Gruppen
von Verbrauchern wiederholt Alternativprodukte
kaufen sollen, müssten die Kosten im Vergleich
zu konventionellem Fleisch gleich oder geringer
sein. Bei KPMG sieht man im Preis „die entschei-dende
Stellschraube, damit der Durchbruch von
Fleischersatz auf dem Markt gelingt“.
Welche Hürden haben die drei Fleischersatz-Vari-anten
auf dem Weg in den Massenmarkt zu über-winden
und wann ist eine Preisparität mit kon-ventionellem
Fleisch zu erwarten? Aus den für das
Whitepaper geführten Experteninterviews und
der Auswertung von Analysten-Reports ziehen
die KPMG-Experten folgende Schlüsse: Pflanzli-che
Proteinalternativen erreichen die Preisparität
zwischen 2023 und 2025, zellbasiertes Fleisch
zwischen 2024 und 2032. Dagegen liegt die Zu-kunft
der insektenbasierten Proteinalternativen im
Markt für alternatives Tierfutter. www.kpmg.de
sustainable consumption, especially of ani-mal
products, is clearly evident and is no
longer relevant only to a small niche group,
he said. As a result, the consumption of
meat and animal proteins is declining in this
country, while sales of vegan alternatives are
increasing.
At the same time, politicians and economic
players such as trade, industry and investors
are intensively concerned with the effects of
today‘s food economy. Here, too, the focus
is on the production of animal products.
Globally, however, meat consumption and
demand continue to rise, driven by increas-ingly
affluent emerging markets, he said.
Sustainable and efficient meat alternatives
are therefore urgently needed, both in terms
of resource conservation and with regard to
healthy nutrition and an adequate supply of
food for a growing world population.
Substitutes still in the early stages
The market for meat substitutes is still in its
infancy. However, new technologies such
as plant-based alternatives or cell-based
meat are gaining traction, according to the
study. Consumer interest and demand is also
slowly increasing. However, behavior will
not change on a large scale until the taste,
consistency and texture of the products are
convincing and price parity with conventi-
onal meat is achieved.
Currently, alternative proteins are generally
more expensive than animal proteins, the
study says. If large groups of consumers are
to repeatedly buy alternative products, the
cost would have to be the same or lower
compared to conventional meat. At KPMG,
price is seen as “the decisive adjusting screw
for meat substitutes to make a breakthrough
on the market.“
What are the hurdles for the three meat
substitute variants for mass marketability
and when can price parity with conventional
meat be expected? Based on the expert in-terviews
conducted for the white paper and
the evaluation of analyst reports, the KPMG
experts draw the following conclusions:
Plant-based protein alternatives will reach
price parity between 2023 and 2025, and
cell-based meat between 2024 and 2032.
In contrast, the future of insect-based
protein alternatives lies in the market for
alternative animal feed. www.kpmg.de
MARKET RESEARCH
MARKTFORSCHUNG
/
/vegetarisch-vegan
/www.kpmg.de
/www.kpmg.de
